Caitlin Sickles

Principal

Caitlin Sickles has a decade of experience in strategic communications. Through the design and implementation of comprehensive, multi-platform communications campaigns, Caitlin helps clients tell their own stories better.  Her expertise includes branding and positioning, message development and delivery, reputation management and crisis communications. She has worked with a range of companies and associations in sectors including manufacturing, consumer products, national security, healthcare, energy and the environment.  Caitlin leads PRG’s digital communications program, guiding clients through online brand development, including sophisticated social media management and its use for effective advocacy. She is a frequent public speaker, conducting seminar sessions and one-on-one trainings to help clients define and amplify their brands in-person, in the media and online.

Caitlin serves on the board of Women in Manufacturing, an industry association dedicated to advancing women in traditionally male-dominated careers, and on the leadership team of the award-winning women’s leadership program, Minute Mentoring®.

Caitlin began her career in Wisconsin politics, working in the state governor’s office and on several campaigns, including the 2008 presidential race.

Education:
M.A., Communication, The Johns Hopkins University, 2013
B.A., Public Relations and Political Science, Marquette University, 2009

Noteworthy:
Access Intelligence, LLC, PR News, 15-to-Watch, 2011

Known For: A keen attention to detail while maintaining a focus on the big picture and bringing creativity to problem solving.

Interesting Career Note: In the last several years, Caitlin has traveled across the country speaking to audiences in conference keynotes and small-group workshops, inspiring people to find and maximize their communications opportunities.

Fast Fact: Caitlin and her husband Ryan are raising their first child, born in the summer of 2016. They named him Declan, an Irish name they now think means, “maker of messes.”

Publications/Speeches:

“Corporate Comms in the Age of Twitter,” George Washington University School of Media and Public Affairs, October 2018.

“Digital Marketing for Manufacturers: Social Media Strategies for Success,” Precision Machined Parts Association, October 2018.

“Digital Marketing and Communications: How to tell your story so that people will hear it, and listen to it, and take action on it,” National Tooling and Machining Association, June 2018.

“Social Media 101,” Bracewell LLP, March 2018

“Effective Media Management,” St. Baldrick’s Foundation: 46 Mommas Go to Washington, April 2018.

“Telling Your Own Story: A Challenge,” National Tooling and Machining Association, January 2018.

“Digital Branding: Storytelling for the Modern World,” National Tooling and Machining Association, October 2017.

“Recruiting and Retaining Millennials,” Greater Cleveland Society of Association Executives, April 2017.

“Professional Communications Workshop,” Bracewell LLP, April 2017.

“Taking Action with Advocacy,” National Tooling and Machining Association, February 2017.

“Manufacturing Rebranded: How You Can Change the Conversation and Change the World,” Precision Metalforming Association, November 2016.

“Twit Happens: Crisis Communications in the Modern World,” George Washington University School of Media and Public Affairs, October 2016.

“Women’s Work: Changing the Conversation Around Manufacturing to Recruit and Retain Top Talent,” Women in Manufacturing, August 2016.

“Social Media Means Business,” Greater New Orleans Barge Fleeting Association, April 2016.